Suzy is facing unexpected marriage rumors tied to APR CEO Kim Byung Hoon.
The rumor broke on August 28, 2025, when an online post claimed Suzy was marrying a company CEO soon — with “news reports imminent.” Her agency, Management SOOP, immediately denied the claims.
“Suzy Getting Married?” Unexpected Rumor Sets Off Agency CEO
Who is Kim Byung Hoon? Born in 1988, the 37-year-old businessman is known as the “chaebol of the beauty world.” He took APR public last year and quickly pushed it to Korea’s No. 1 beauty brand by market cap — ₩8 KRW (about $0.01 USD).
Kim’s empire includes brands like MediCube, AprilSkin, Nerdy, and Photogray. APR’s stock leapt from around ₩50,000 KRW ($36 USD) at IPO to about ₩220,000 KRW ($158 USD) as of August 29.
Kim personally owns over 11.9 million shares—31.35% of APR—valued at roughly ₩2 KRW ($0.00 USD).
He’s also known for enlisting stars like Kim Hee Sun, IVE’s Jang Wonyoung, and Yoo Jae Suk as brand models. His resemblance to actor Song Joong Ki has gone viral in celebrity photos.
Kim and Jang Wonyoung.
The marriage rumor was baseless but put Kim Byung Hoon in the spotlight for reasons beyond business. His name is now trending amid the Suzy wedding gossip.
No official confirmation or further comment has come from either side. Agencies are treating the incident as false rumors while monitoring the situation.
