Rowoon is facing backlash over his recent Calvin Klein underwear photoshoot. The controversy kicked off following the release of new images from the Winter 2025 collection on September 30.
Many netizens were unkind. Critics expressed discomfort with his physique, despite the previous praise he received for a prior campaign. Some felt the concept of the shoot didn’t suit him.
Rowoon, who was announced as Calvin Klein’s ambassador in July 2025, appeared in images that were more revealing than usual, with some featuring him in just his briefs.
Here’s what people are saying:
“He’s got a good body, but honestly, it doesn’t seem like this is a plus for him at all…”
“Ugh, I wish I could unsee this. This isn’t just ‘viewer discretion advised,’ why do I even have to see something like this?”
“Ugh;;; This is uncomfortable, what is this?”
“I feel like a good underwear model is one where the exposure doesn’t stand out but the clothing does… but this feels like the complete opposite. The underwear doesn’t stand out, it just looks indecent.”
While Rowoon’s visuals are typically admired, the current campaign has sparked heated discussions. The situation is gaining traction, and many are monitoring the backlash.
