SEVENTEEN’s Mingyu is facing controversy over his new unit name with S.Coups, “CxM,” which has been linked to a rather unfortunate abbreviation of a vulgar term. The scrutiny comes after the duo’s debut track “Pretty Woman” sparked reactions for its suggestive themes and an eye-catching “making out” scene that has gone viral.
On September 29, S.Coups X Mingyu officially released their album HYPE VIBES, introducing the title track that is already stirring up Twitter with jokes and memes about the name. Fans are questioning whether the team conducted any marketing research before choosing “CxM,” given its implications.
“love gyucheol to death obvs but did truly no one think to market research what people would think abt calling the unit cxm,” tweeted one fan.
Adding fuel to the fire, Mingyu’s latest advertisement for Innisfree features him playing beer pong with a twist. The product splashes everywhere, reminiscent of the vulgar connotation fans are now joking about.
The ad was released on October 1, showcasing Mingyu’s charm while clearly drawing mixed reactions.
“Wow these cxm promotions are wild,” one viewer tweeted, sharing their shock over the ad’s presentation.
Social media users are keeping a close eye on Mingyu and S.Coups, not shying away from expressing their feelings on the unfortunate unit name and its ties to their recent promotional content. The K-pop world is monitoring the situation closely as it unfolds.
