According to the Korea Brand Reputation Index on May 17 KST, G-Dragon of Big Bang has secured the top spot as the #1 male K-Pop idol for brand value for the third consecutive month in 2025.
From April 17 to May 17 KST, the index analyzed big data from 755 male K-Pop idols, considering factors such as consumer participation and media activity. G-Dragon amassed 4,679,825 points in May, leading the rankings. Following closely in second place was Jin from BTS, who earned 4,419,595 points, while Cha Eun Woo of ASTRO ranked third with 4,343,362 points.
Here’s a look at the top 30 male K-Pop idols according to their brand value for May:
- G-Dragon (Big Bang)
- Jin (BTS)
- Cha Eun Woo (ASTRO)
- Jimin (BTS)
- Jungkook (BTS)
- Park Ji Hoon
- V (BTS)
- SUGA (BTS)
- Kang Daniel
- Doojoon (Highlight)
- j-hope (BTS)
- Wonbin (RIIZE)
- Heechul (Super Junior)
- Sung Hanbin (ZEROBASEONE)
- Yoseob (Highlight)
- RM (BTS)
- Hwang Min Hyun
- Baekhyun (EXO)
- Key (SHINee)
- Kikwang (Highlight)
- Sohee (RIIZE)
- Kyuhyun (Super Junior)
- Juyeon (The Boyz)
- Jun (Seventeen)
- Taeyang (Big Bang)
- Sungchan (RIIZE)
- Kai (EXO)
- Daesung (Big Bang)
- San (ATEEZ)
- Taemin (SHINee)
For more on G-Dragon, you can check his Wikipedia page.
