On May 16, BLACKPINK’s Rosé made waves on social media with a striking mirror selfie, showcasing her love for PUMA. Dressed in a PUMA crop T-shirt, mini skirt, and H-Street sneakers, Rosé captioned the post, “I said I’m just a PUMA girl girl.”
The photo, taken at the “FUTURE ARCHIVES: THE H-STREET” exhibition in Seongsu-dong, Seoul, paired graffiti-inspired visuals with contemporary fashion. The event ran from May 16 to 18 and aimed to modernize PUMA’s running heritage.
Rosé attended a VIP pre-opening event on May 15 as the global ambassador for PUMA‘s ‘Rewrite the Classics’ campaign. Throughout the venue, she captured selfies that reflected her connection with the brand.
Her outfit emphasized her elegant silhouette, garnering appreciation from both fashion industry insiders and fans alike. Many took to social media to applaud her caption, noting its cleverness and suggesting, “PUMA should use that line in a campaign.”
Beyond her collaboration with PUMA, Rosé is also working with various global fashion houses, solidifying her presence in the fashion scene, separate from her activities with BLACKPINK.
With her distinctive style and the impactful phrase, “Just a girl who wears PUMA,” Rosé continues to leave a significant mark in both music and fashion.
