aespa‘s Winter has been officially selected as the new model for Yuhan-Kimberly’s feminine care brand, White. The announcement was made on May 19, with the company highlighting Winter’s vibrant image as a perfect match for White’s clean and refreshing identity.
With her namesake promising a “cool” synergy, Winter aims to resonate with consumers during the summer months. The upcoming commercial for White’s Stay Cool product, set to be released later this month, carries the theme “Winter meets summer: a cool choice.” This ad will emphasize the brand’s innovative cooling sheet technology, offering a refreshing experience even in hot weather.
White is also planning a variety of summer-themed events via its official Instagram and Dalda Room, the women’s wellness app, where users can engage with the Stay Cool line.
A representative from White stated, “With our new model Winter, we plan to launch diverse marketing activities to deliver a refreshing sensation throughout the hot summer. We hope you’ll show great interest in the collaboration between White and Winter, as well as in our new Stay Cool sanitary pads.”
Expressing her enthusiasm, Winter remarked, “I’m very happy to be joining as a model for White. Please look forward to the cool chemistry that White and Winter will bring this summer.”
