In an exciting development for fans of both K-pop and basketball, ENHYPEN has been officially chosen as the new “Friends of the NBA.” This partnership will see the boy group representing the NBA brand across the Asia-Pacific region, engaging with NBA stars and social media influencers to enhance fan experiences.
With the NBA Finals set to kick off on June 5 EST, ENHYPEN is gearing up for a series of promotional campaigns that will launch in South Korea, Japan, and beyond. The anticipation is building, as fans get ready to see their favorite group in a new light, intertwining the worlds of music and sports.
As if that wasn’t enough to look forward to, ENHYPEN will also drop their 6th mini album, Desire: Unleash, just a day later, on June 6 at 12 AM EST / 1 PM KST. It’s going to be an unmissable moment for both their music and sports fans!
