SEVENTEEN is facing backlash as HYBE gets accused of sabotaging their latest album HAPPY BURSTDAY.
The boy group has been promoting their title track “Thunder,” appearing on several music shows. But fans noticed HYBE delayed album shipments and cut off pre-orders abruptly.
A fan page speculated the move aims to minimize second and third week sales — key weeks for music show scores. This comes as other HYBE artists prepare to start promotions.
HYBE is delaying in shipping SEVENTEEN’s 5th album despite strong demand from fans.
– SVT BASE
Netizens slammed HYBE for not preparing enough albums despite SEVENTEEN’s consistent 3 million+ monthly sales.
So you’re telling me Plybe didn’t prepare for at least 3M+ copies in the first month for the group who ALWAYS sells 3M+ in a month???
– nini alo alo-ssi
Fans urged to push for week 2 wins, calling out HYBE and PLEDIS for “sabotaging” SEVENTEEN again.
Carats, we already know how pledis, hybe sabotage seventeen. Can we work hard and give them week 2 wins? Wouldn’t it be good if we win even after hybe crap. Please let’s stream on Spotify, watch mvs. We are still stuck on 45 M on yt can we get 50 M this week? Park on SH, stream
– 𝓢
This isn’t new. HYBE has faced similar accusations before regarding delayed shipments and second-week sales hurdles.
"Hybe sabotaging seventeen"
NOT NEW TO ME TO BE HONEST
– royalbengalhorangicult
The controversy gained traction with fans demanding HYBE and PLEDIS do better.
[ADMIN NOTE]
AN OPEN CALL TO HYBE & PLEDIS — SEVENTEEN DESERVES BETTER #TREAT_SVT_BETTER #더_잘해주세요_하이브_플레디스 @pledisnews @pledis17_STAFF @HYBEOFFICIALtwt
– Worldwide Carats
The situation is still unfolding as fans continue to monitor album availability and promotional activities closely.