Min Hee Jin is facing controversy as new revelations about her media strategy emerge. YouTube reporter Lee Jin Ho has leaked private messages that allegedly detail plans to sway public opinion in favor of NewJeans. This comes amid ongoing tensions between ADOR/HYBE and the group.
The controversy began when Lee Jin Ho live-streamed an analysis on June 5, discussing the legal battle. He claims Min Hee Jin’s KakaoTalk messages, submitted as court evidence, show a calculated effort to manipulate media perception.
Lee Jin Ho claims Min Hee Jin orchestrated media manipulation.
In the leaked conversations, Min Hee Jin allegedly collaborates with former ADOR vice representative Lee. They discuss seeking powerful investors and using media tactics against HYBE.
Screenshots reveal bold strategies:
"In the end, we have to use the media. We need to prepare how to distance ourselves when HYBE gets dragged down altogether."
"Tarnish the reputation of ILLIT or HYBE. Make it public to the outside world."
These revelations have sparked outrage, with both figures noting that media influence is key to their strategy. Lee suggested arranging interviews with selected outlets to release favorable coverage about NewJeans and damage HYBE’s reputation.
Meanwhile, a court suggested on June 4 that NewJeans and ADOR settle, but the group firmly rejected the offer. Their legal team stated:
"The relationship of trust has been completely shattered. We have crossed a river and can no longer return."
Watch Lee Jin Ho’s full analysis here:
This unfolding drama highlights significant tension between Min Hee Jin and HYBE, with fans now eagerly awaiting further developments.
