Jung Joon-won Tops Brand Reputation Rankings!
Jung Joon-won (정준원) grabs the spotlight as he ranks No.1 in the June 2025 Drama Actor Brand Reputation Rankings, released on June 12. He outshines fan-favorites Son Suk-ku (손석구) and Kang Ha-neul (강하늘), who landed in second and third place respectively.
Jung scored a brand reputation index of 4,204,452 based on over 77 million data points analyzing participation, media exposure, communication, and community buzz. Positive keywords like “reliable,” “friendly,” and “sold out” were linked to him, with fans catching “Gu Do-won fever” from his role in the tvN medical drama Resident Playbook (언젠가는 슬기로운 전공의 생활).
The sentiment analysis? An impressive 91.72% positivity rate!
Son Suk-ku follows closely with a score of 4,064,663. He excelled in communication and community interaction, credited for boosting his reputation significantly.
Meanwhile, Kang Ha-neul secured the third spot with strong media scores but lower engagement in fan interaction.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated:
"The rise in actor brand reputation is directly linked to their stable public image and active fan communication."
He added, brand consumption and communication metrics all saw substantial increases this month, driven by hit dramas.
As June heats up, the competition for brand reputation is fierce! Stay tuned for how these rankings evolve!
