Hearts2Hearts is facing backlash over their new teaser images for “STYLE.”
The rookie SM girl group dropped purikura-style photos that sparked controversy online.
Japanese netizens accused them of copying Japanese culture.
Meanwhile, Korean fans are baffled by the outrage.
They pointed out purikura is also a popular trend in Korea.
Some Korean netizens fired back:
“What are they talking about. This was a trend in Korea, too. Why are they taking it out on these girl groups.”
“Why are they getting mad over nothing?”
“They are discriminating the most, yet they go around taking 4-cut photos and eating Korean food.”
“F*ck off.”
“You all shouldn’t mention or eat kimchi then.”
The situation is gaining traction as the debate over cultural influence continues. SM Entertainment has not commented on the controversy.
