Newtype ENT has officially partnered with Sony Music Publishing Korea to push Korean songwriters and producers onto the global stage.
This partnership marks a first for Sony Music Publishing Korea, marking a significant step toward international growth for K-pop creators.
"This partnership will strengthen our global competitiveness, expand IP distribution, and elevate our brand value. Both companies will actively share their respective expertise and resources to grow together in the K-pop creative ecosystem through strategic collaboration." – Newtype ENT
Key elements of the deal include co-hosted global producer auditions, opportunities for international collaborations, and joint songwriting sessions. This means new avenues for Korean creators to work with global artists.
"With the globalization of K-pop and the growing demand for diverse creative output, expanding the creative domain has become essential… This partnership is expected to go beyond one-sided support and become a genuine, mutual growth-focused collaboration." – Sony Music Publishing Korea representative
Newtype ENT, founded in 2014, is already a major player, with contributions to hits by top K-pop groups like NCT 127, Stray Kids, and Wanna One.
Expect more exciting collaborations as they leverage Sony’s extensive global network and creative resources to elevate K-pop to new heights!
Check out more on their latest projects through their official social media channels!
Watch the official announcement video on YouTube!
📅 Stay updated on further developments in the K-pop scene!
