Jung Jun-won Claims Top Spot in Actor Brand Reputation Rankings
Jung Jun-won has officially topped the actor brand reputation rankings! The breakout star outshined heavyweights like Son Suk-ku and So Ji-sub, snagging the top position in the latest report released by the Korea Corporate Reputation Research Institute on June 24.
The analysis spanned from May 24 to June 24, 2025, collecting over 160 million data points about 100 actors. Jung dominated with a total brand reputation score of 5.74 million, driven by impressive metrics across participation, media coverage, communication, and community engagement.
Key numbers for Jung Jun-won included:
- Participation Index: 1.51 million
- Media Index: 1.44 million
- Communication Index: 1.33 million
- Community Index: 1.44 million
Son Suk-ku took second place, recognized for his strong performances in dramas, while So Ji-sub landed third, thanks to his intense action roles.
Finishing off the top ten were:
- Go Youn-jung
- Gong Myung
- Choo Young-woo
- Lee Jun-young
- Park Ji-hoon
- Lee Jae-in
- Kang You-seok
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, noted, “Jung Jun-won ranked first in brand value, standing out in both content power and fandom buzz.”
With the surge of OTT platforms, the way we evaluate brand reputation for actors is changing—focusing more on online visibility. This trend is reshaping what it means to be a star in today’s entertainment scene.
