HYBE Capitalizes on “KPop Demon Hunters” Trend by Rebranding Boy Group

HYBE Jumps On "KPop Demon Hunters" Hype By Rebranding Boy Group

TXT is drawing attention after HYBE dropped a 2022 video titled Demon Hunters ver. The release came right after the Netflix hit KPop Demon Hunters blew up.

The clip was filmed before but held back due to the tragic Halloween incident in Itaewon in 2022. HYBE finally released it to coincide with the show’s success.

In the video, TXT dons hanboks and flips between good and evil vibes, mirroring The Saja Boys — the demon boy band from the movie.

Fans jumped at the crossover, making edits mixing Your Idol from KPop Demon Hunters with the official TXT footage. The fit was perfect.

Fans praised HYBE’s timing, saying they struck while the iron is hot.

“Wow, they really have the same vibes.”
“Thank you to KDH for popping off.”
“They were f*cking on point with this one and also Hi-BOYZ. Feels like they’re striking when the iron is hot. They have the rights to succeed.”

Watch the Demon Hunters ver. below and see why fans are hyped.

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