Jessi is back with a comeback track shading Korean media outlet JTBC and rapper Koala amid controversy.
The drama started in 2024 after Jessi’s reaction to a fan being assaulted by Koala went viral. The singer faced heavy backlash. Soon after, netizens accused JTBC of editing footage to make Jessi look bad.
On June 27, Jessi dropped her first song since the incident, titled “Newsflash.” Fans spotted direct shade at JTBC and Koala in both the lyrics and music video. The visuals highlighted the invasive media coverage Jessi endured.
Fans reacted instantly, praising Jessi for the quality music and her bold clapback.
"Omg This is legit one of #Jessi best tracks yet!!!! And so much shade at and JtBC … This only proves how much better Jessi is running things as an independent artist and the quality of her music production is just …."
— Skrywer on Twitter"if you loved your faves being on jessi’s show/their interactions with jessi, who’s always so supportive, please give her new single a listen. she basically shades kmedia/jtbc, as well as fake friends who stabbed her in the back"
— ania on Twitter"Dope song…she literally called JTBC out along with Koala"
— Sunshine안녕!! on Twitter"thats how you clapback on that fucked up kmedia MOTHER"
— æxis on Twitter"her shading jtbc for editing the cctv footage. that’s how you mf come back!"
— ania on Twitter
Netizens widely support Jessi, calling out unfair treatment and showing strong backing for her future projects.
