Annie Moon’s Chaebol Background Sparks Buzz Amid ALLDAY PROJECT Debut
Annie Moon is facing fresh attention for her wealthy family ties. She’s the granddaughter of Lee Myung Hee, Chairwoman of the massive Shinsegae Group.
During ALLDAY PROJECT’s recent appearance on BIGBANG Daesung’s YouTube show, Annie revealed the decade-long battle she fought for her idol dreams. Her family was “100% against it” at first. The condition to get their approval? She had to get into an Ivy League school.
Annie confirmed she met that challenge by securing admission to Columbia University.
“It took about ten years. At first they were 100% against it. But I kept saying I really wanted to do this. And finally, the deal was, ‘If you get into the Ivy League, we’ll let you.’”
— Annie Moon
When asked if her family bowed out after the admission, Annie joked,
“They had no choice. They’d already made the deal.”
— Annie Moon
ALLDAY PROJECT’s debut has stirred controversy and mixed reactions since June 23, 2025. Fans and critics alike are watching closely as the group navigates the spotlight.
You can catch ALLDAY PROJECT’s debut single FAMOUS via The Black Label’s official channels.
