BLACKPINK is facing backlash after teasing their new light stick amid their DEADLINE world tour announcement.
The group’s official Instagram dropped a trailer for the updated light stick. It features slightly larger hearts and the group’s heart logo etched on the sides. Functionality appears nearly identical to the previous version.
Fans slammed the trailer as a “quick cash grab” from YG Entertainment. Many called out the minimal design changes and voiced frustration over the focus on merchandise instead of new music.
“These people advertise everything except music”
Comments flooded with disappointment, with fans demanding new songs rather than “soulless” merch promotions.
The full trailer is still live on BLACKPINK’s Instagram. Fans remain skeptical as the group gears up for their upcoming world tour.
