Jeon Ji Hyun shocks fans with drastic hair transformation and new agency launch
Jeon Ji Hyun surprised everyone by cutting off her iconic long hair and debuting a sharp bob. Known for her flowing locks in dramas like My Love from the Star and The Legend of the Blue Sea, this marks a bold new look for the actress.
She also announced her departure from her longtime agency. Jeon Ji Hyun co-founded a new management label called PEACHY (Peach Company). The company emphasizes “depth, restraint, and the beauty of existence itself,” reflecting her evolving identity as both actress and individual.
“After so many years living as an actress, I needed time to reflect and explore a new direction. PEACHY represents my present. It’s a choice that reflects who I am now, and a starting point to focus on what’s more essential.” – Jeon Ji Hyun
PEACHY plans to expand beyond talent management into diverse content businesses. The agency stated:
“Starting with Jeon Ji Hyun’s management, we’re planning to expand into various content businesses. Our aim is not just to manage careers, but to create a space where the lives and expressions of actors blend naturally.”
Jeon Ji Hyun is also gearing up for a comeback with the Disney+ original series Polaris this September. She will play Mun Ju, a world-renowned diplomat who teams up with a mysterious special agent played by Kang Dong Won to uncover an international conspiracy.
With a fresh look and her own company, Jeon Ji Hyun is kicking off a new era in both her career and personal life.
