NJZ (NewJeans) replaced by QWER as Hyundai Duty Free models
An online post caught netizens’ attention after revealing that Hyundai Duty Free swapped out NJZ (NewJeans) for girl group QWER as their new models.
Hyundai Duty Free had chosen NJZ in 2023 and even extended their contract. This switch comes when most duty-free shops are cutting star marketing to save costs.
The brand image suddenly feels different to many fans. Comments flooded in:
“NJZ was really luxurious.”
“NJZ suited the brand well.”
“Are you sure it’s the same brand? Why does it look so bad suddenly? And it’s not just the new model that’s the problem.”
“They are bound to change models since NJZ isn’t promoting right now.”
“Aren’t duty-free brands supposed to have a luxurious concept? What happened…”
Some think Hyundai Duty Free chose QWER purely for marketing impact.
“Do you really think the company is that stupid to spend money on QWER? They probably decided that because of their good image, it would have a great advertisement effect. No matter how much you deny it, it won’t change that they are the models.”
Fans remain split as QWER takes over Hyundai Duty Free’s spotlight amid a shifting brand vibe.
