Annie Moon, ALLDAY PROJECT’s chaebol heiress, went viral for her down-to-earth habits despite her Samsung family ties.
During a recent fansign, a fan asked if she licks the yogurt cup lid like ordinary people. Annie didn’t hesitate: it’s “always the first thing she did.”
Her wealthy background hasn’t stopped her from shopping on popular budget-friendly app ABLY either. When fans joked about designer clothes, one tweeted:
*“Fck. Who am I to wear designer brand clothes now?”**
Another fan added:
“It’s not that I don’t have money. It’s just that ABLY is at the Shinsegae level. For a commoner like me, the right level is Temu, AliExpress, and SHEI.”
One even joked about asking Annie if it’s better to join the Shinsegae Mall membership or shop at ABLY sales:
“Honestly, I want to seriously ask Annie unnie if it’s better to join the Shinsegae Mall membership and buy stuff there, or just wait for ABLY sales.”
Annie Moon is the granddaughter of Lee Myung Hee, Chairwoman of Shinsegae Group, and great-granddaughter of Samsung founder Lee Byung Chul. Her mom, Chung Yoo Kyung, runs Shinsegae’s grocery department.
Despite her chaebol status, Annie’s relatable charm is winning fans fast. She recently revealed the grueling condition she had to fulfill just to debut, showing she’s not just riding her family name.
