BLACKPINK is facing backlash after dropping the music video for their comeback track “JUMP” on July 11 (KST). The video has been slammed for feeling rushed and straying from BLACKPINK’s usual style, especially with a new director at the helm.
Fans quickly pointed out the lack of choreography, making many suspect the video was finalized before the full concept was locked in.
“okay bunch of things I noticed, no choreo, audio lag at start for rosé, audio switch for lisoo outro umm..”
— sav (@ladydiorz)
The controversy began with accusations of AI usage during the teaser release. Now netizens say the full video also heavily relies on AI effects, which they claim lowers overall quality and impact.
BLACKPINK’s “JUMP” Teaser Accused Of Using AI — Members Look Unrecognizable
Social media and fan forums exploded with criticism over the AI presence and technical flaws in the MV.
BLACKPINK "Jump" MV AI use
u/Blaaap on Reddit
Despite high anticipation, many fans remain lukewarm about the new single and its visuals. Monitoring the situation as discussions continue to gain traction.
