BLACKPINK is facing controversy over their latest music video for "JUMP." Released today, it has taken the K-pop scene by storm—not for the song itself, but for the bizarre visuals that many are questioning.
The music video features surreal scenes: members dancing inside a human mouth and Lisa performing between the two halves of a splitting head. Fans are buzzing, but opinions are split.
Korean netizens have reacted strongly. Some found the video refreshing and fun, while others labeled it "grotesque" and eerie. Here’s what they had to say:
"I thought it was fun lol."
"It’s different…"
"Feels like they were deliberately going for a bizarre and strange vibe…"
"The headbanging was so intense it looked like they were dying."
Many comments echoed confusion over the concept.
"If it wasn’t BLACKPINK doing this, it would feel like a budget idol group MV."
"The song and MV don’t really seem like they’re in the BLACKPINK style."
Even fans of the group expressed disappointment.
"This one isn’t catchy at all… It just feels like it’s getting views because they’re famous."
Some viewers welcomed the strange direction, suggesting it adds a fresh layer to their artistic identity.
"I liked that the MV was set in Korea. It had a clear identity."
What do you think about BLACKPINK’s latest music video? Let us know in the comments below!
