The Black Label is dominating K-pop in 2025, but not without controversy. The label, founded by iconic producer Teddy, is facing mixed reactions over its rapid rise to fame.
The surge started with the debut of co-ed group ALLDAY PROJECT. They dropped their first single ‘FAMOUS’ on June 23, reaching No. 1 on Melon’s Top 100 just days later. By July 3, they bagged their first win on Mnet’s ‘M Countdown’.
Soon after, The Black Label released the ‘K-pop Demon Hunters’ OST on June 28. Featuring songs from fictional groups like Huntrix and Saja Boys, the soundtrack quickly gained traction, hitting No. 3 on the Billboard 200 as of July 12.
Tracks like ‘Golden’ and ‘Your Idol’ made waves on the Hot 100, with ‘Your Idol’ even hitting No. 1 on the U.S. Daily Top Songs chart.
Industry insiders are raising eyebrows. They note a shift in strategy for The Black Label, moving from a mysterious marketing approach to an aggressive, fan-focused strategy.
"After BLACKPINK’s global breakthrough, the international market started recognizing Teddy’s sound as a defining image of K-pop," an insider commented.
This wave of success includes MEOVV, the first girl group from the label, achieving their first win with ‘HANDS UP’.
Jeon Somi returned with her new single ‘EXTRA’, and BLACKPINK dropped their latest track ‘JUMP’ on July 11, produced by Teddy and 24.
The Black Label is proving its influence isn’t just consistent but expanding—setting the tone for K-pop in 2025 and beyond.
