Jennie is parting ways with Hera. The BLACKPINK star’s six-year partnership with the cosmetics brand has officially come to an end.
The breakup was confirmed by industry insiders on July 15. Jennie has been the face of Hera since early 2019, helping to promote a "Seoul Beauty Philosophy." Her influence was significant, with products like the "Jennie Cushion" and "Jennie Tint" gaining immense popularity.
Sources say the split was amicable and natural.
Now, eyes are on Felix from Stray Kids. Rumors are swirling that he might step in as Hera’s next model. On July 9, he was spotted at Incheon International Airport carrying a bag with a Hera cushion attached, his name engraved on it.
Previously, he was seen with Gong Cha merchandise before becoming their face too. Speculation is heating up!
An Amorepacific representative confirmed Jennie’s contract ended but declined to comment on her replacement.
Check out the image below:
Stay tuned for more updates!
