BOYNEXTDOOR is facing backlash after their album was spotted being handed out as a freebie at a grocery store.
An online community post blew up with over 76,000 views showing BOYNEXTDOOR’s album given away with a purchase of 20,000 KRW (~$14.41 USD) or more of CJ instant rice.
The move caught netizens off guard and stirred mixed reactions.
“So freaking embarrassing. They’re always talking about how they’re top tier, yet their albums are being given out as freebies at the grocery store.”
“Proof that they are idol failures…”
“Isn’t it obvious that they’re giving them out because their album failed.”
Some speculate a possible endorsement deal with the rice brand.
“Maybe they’re the new models for the instant rice brand? Otherwise, why would they be doing that…”
Others question if this signals a bigger issue.
“Are they giving it out after doing sajaegi…what’s going on?”
“Their songs are high on the music chart, though? Why are they giving out the albums?”
The controversy is gaining traction online as fans and critics debate the strategy. No official response from BOYNEXTDOOR or their agency yet.
