BoA is facing backlash over ageist comments after releasing edgy concept photos for her upcoming album.
BoA, known as the “Queen of K-Pop,” dropped teaser images for The 11th Album: Crazier showing her with blonde hair, a short skirt, smokey eyes, and a lip piercing. The fresh, bold look sparked heated reactions online.
Some netizens attacked BoA’s age, saying she’s “too old” for the concept at 38. Comments included:
problematic reveluv:
“Grandma we love you”
kooromi:
“She’s too old to be doing this. Dressing young is fine but you’re not 14 anymore ”
Fans quickly defended BoA, calling out the harmful ageism and misogyny.
JB:
“stop debuting minors and then yall bully the grown women in kpop”
reve:
“The industry’s full of minors because of the way you treat 30-year-old women. I can’t decide whether to talk about the misogyny or the horrifying normalization of child labor and l*lita culture”
oomfenshmirtz:
“calling BoA a hag and saying she’s 60 when she’s 38 is why we have companies debuting 13 year olds… it’s ageist, misogynist, and exploitative”
BoA has one of the longest careers in K-Pop, significantly shaping the industry worldwide. Fans argue the backlash reveals a disturbing trend of age-based discrimination inside the K-Pop community.
BoA’s comeback is set for July 2025, and the controversy continues to gain traction online.