IVE is facing backlash over their comeback concept with the release of their 4th mini album, IVE SECRET.
The controversy began when fans noticed the styling and themes for the new album seemed “too similar” to another popular girl group’s recent work. Social media quickly exploded with comparisons and calls for originality.
Soon after, K-netizens took to Twitter and online communities, accusing IVE of copying aesthetics and visual ideas. The buzz grew in South Korea and internationally.
As the situation escalated, IVE’s agency has yet to officially respond or clarify the accusations. Fans remain divided, with some defending the group and others demanding more creativity.
IVE dropped their 6 new tracks on July 31 KST and announced the comeback with this official release image:
Monitoring the situation as it develops. No further statements from IVE or their agency have been made.
Stay tuned for updates.
