Bada is facing backlash over false advertising claims after promoting a beauty product with misleading info.
The controversy began when Bada appeared on a beauty content video pushing a product called Miracle Sydney. She said, “I first saw this product in Australia? Miracle Sydney seems to be popular there,” implying the product was Australian-made.
Soon after, suspicions arose that the cream is not actually produced in Australia but marketed with an “Australian concept.” This led to widespread consumer confusion and criticism.
As the situation heated up, Bada posted a heartfelt apology on her Instagram on August 5, 2025:
Hello, this is Bada.
First of all, I sincerely apologize for the disappointment caused by the product introduced through a recent YouTube channel.
I deeply regret not reviewing and judging more carefully before participating in the content. I feel very ashamed of myself. I said, “I first saw this product in Australia? Miracle Sydney seems to be popular there,” which was not factual, and caused confusion among viewers of the channel.
As a result, I caused confusion and mistrust among many consumers. I deeply reflect on this and sincerely apologize from the bottom of my heart. Taking this incident as a lesson, I will make sure to more thoroughly examine any content I participate in going forward, looking deeply into its substance and responsibility, and I will be extra cautious to ensure that my words and actions are not misunderstood or misleading.
Once again, I offer my deepest apologies to everyone who felt disappointed due to this incident. I will strive to stand before you with a greater sense of responsibility and sincerity from now on.
As I was in a rush to deliver my position quickly, if there are any shortcomings in the content of this letter, I kindly ask for your generous understanding and forgiveness.
August 4, 2025
Singer Bada
— Bada
Her agency also addressed the controversy, admitting they failed to verify the product details before agreeing to the ad. They said:
“Bada did not receive any prior information about the product’s actual distribution background or whether the advertisement was false or exaggerated. Her line—‘I first saw this product when I went to Australia. Miracle Sydney seemed to be quite popular there!’—was included with subtitles as part of the script.
Although there was no intention to deliberately spread false information or mislead consumers, we sincerely apologize for the confusion and mistrust this has caused. Both the artist and the agency are taking this matter seriously and with a heavy sense of responsibility.”
Bada has since terminated her collaboration with Miracle Sydney. The product’s actual manufacturing origin contradicts the Australian image Bada promoted, sparking this controversy. The situation is still being monitored.
