IVE is stirring buzz with a “secret” Instagram account launched just days before their comeback.
On August 5, the Instagram account @ivesecret.archive went live, teasing the girl group’s fourth mini album, IVE SECRET, and its title track, “XOXZ.”
The account dropped short camcorder-style videos with clues to the new album concept. Fans quickly caught on, pushing the follower count past 24,000 on day one.
Each member flashes different gestures in the teasers, ramping up hype for the comeback, their first new album in six months.
Meanwhile, IVE recently grabbed attention after Wonyoung sparked outrage for her outfit during the Coupang Play Series Halftime Show.
The controversy began when fans and netizens criticized Wonyoung’s outfit as inappropriate and provocative for a soccer event.
IVE Wonyoung’s Inappropriate And Provocative Outfit Sparks Outrage At A Soccer Event
The group is now both riding the wave of this Instagram promo strategy and dealing with backlash from Wonyoung’s wardrobe choice as the comeback approaches.
