BLACKPINK’s Jennie and Stray Kids’ Felix are caught in a social media backlash over ambassador roles with beauty brand HERA.
Jennie ended her six-year contract as HERA’s ambassador recently. Now, Stray Kids’ Felix is the new face of the brand. Photos of Felix promoting HERA have been circulating online.
Felix has faced harsh comments targeting his appearance and questioning the brand’s choice. Critics voiced dissatisfaction with a male idol representing a color cosmetics line.
“Oh, HERA, I’m not going to use you from now on, bye.”
— Netizen via Nate Pann
“Are you crazy? Changing the HERA model???? And to a male idol?? Honestly, I don’t even know who he is. I liked Jennie, so I watched the HERA CFs and bought a lot of products, but what kind of nonsense is this?”
— Netizen
“Hmm, honestly, when they put a male model for color cosmetics, it makes me not want to buy it…”
— Netizen
“Is he under 170 cm tall?”
— Netizen
Accusations arose that BLACKPINK fans launched the hate. In response, some fans shared photos of Jennie, trying to discredit her image online.
The situation is ongoing as fans and netizens continue debating the brand’s ambassador swap.