NCT Dream is facing backlash after a video from their Shopee Thailand fansign on August 15, 2025, went viral showing fans being mistreated by event staff. Attendees were physically pushed and forced down the line by staff, with one fan getting shoved away before even reaching a member.
The footage sparked outrage in the fandom, highlighting repeated “mistreatments” at SM Entertainment idol events. Fans pointed fingers squarely at the management company, calling them a repeat offender.
Fans online reacted sharply:
“I’ve had this happen to me, too. […] No matter how much you complain, nothing changes. Don’t blame the fans who suffer, blame the company for pulling crap like that. Stop treating people like they’re nothing.”
“Honestly, where else do you spend money and get treated like that besides in K-Pop fandoms? If you spend as much as a fansign costs at a department store, you’d be treated like royalty.”
“Even after getting sued, they just pay a fine and go right back to doing it, so what are fans supposed to do? That pink-hat manager… When fans wait at an offline event, they take pictures… The female staff is always at the airport hauling around super heavy luggage, while that manager just hangs out with the members and then pops up shoving people aside. LOL.”
“SM Entertainment again..? Seriously, nothing ever changes there.”
“Of course, it’s SM Entertainment again. This place will never change.”
“If they’ve been active for about 10 years, the idols themselves should at least make suggestions in instances like this. […] It’s always the manager/staff that messes up and the artists get blamed. No wonder nothing changes.”
“Honestly, why not just set fans on a conveyor belt and let them pass by? That would be better.”
The controversy continues to gain traction as fans demand better treatment and accountability from SM Entertainment and event staff. This incident follows previous complaints about poor fan management during SM idol events.
Fans remain angry as the company faces mounting criticism once again for mishandling a major fansign. The situation is still evolving.
