aespa Faces Backlash Over Apple iPhone Campaign Amid Karina Controversy
aespa is facing mixed reactions after teaming up with Apple for the latest “Shot on iPhone” campaign. On June 9, Apple Korea released aespa’s new performance video for “Dirty Work,” filmed entirely on the iPhone 16 Pro. This marks Apple’s third Korean project following Park Chan Wook’s short film and NewJeans’ NJZ’s “ETA.”
aespa’s video features dramatic dance scenes in 4K 120fps slow motion. Apple also dropped behind-the-scenes and tutorial videos showcasing the iPhone’s camera capabilities across TV, digital, and social media platforms.
The timing of the campaign is raising eyebrows. After legal troubles between Apple and ADOR, the company shifted focus from NJZ (NewJeans) to aespa.
The move sparked controversy due to Karina’s recent political issues. Some netizens are boycotting the new iPhone, while others compare Apple to Prada, referencing the “Prada curse.”
“i2Phone* lmao”
*T/N: Nickname calling Apple 2nd party/conservative voters.
“Fighting, aespa!”
“The iPhone boycott talk is hilarious lol.”
“People are calling Apple the next Prada, seriously?”
“The timing is insane lol.”
“But honestly, everyone’s faces are starting to look more and more alike haha.”
“I think I’m switching to Galaxy next time. iPhones just don’t feel worth it anymore.”
“They’re blaming all of aespa for a mistake made by just one member.”
“At this rate, they’re going to end up like Prada…”
Fans are divided, with some defending aespa while others criticize Apple’s choice amid the controversy.
Source: Naver News and theqoo
