BLACKPINK is now the face of Asahi Super Dry, shaking up the beverage market! They’ve made history as the first K-pop group to have all members serve as ambassadors for a beer brand.
The campaign, titled "BLACKPINK in your Dry," pairs BLACKPINK’s iconic vibe with the beer’s signature crispness. Starting in Japan, the partnership will expand to key markets including mainland China, South Korea, Taiwan, Hong Kong, and Mongolia.
Fans can expect market-specific promotions and huge billboards in major cities. Plus, there will be limited-edition Super Dry products featuring exclusive BLACKPINK designs. Want to snag some special gear? There are chances to win merch like the coveted "Asahi Super Dry x BLACKPINK Original Ice-Cold Tumbler."
Known for their electrifying performances, BLACKPINK is all about breaking expectations. Through this collaboration, the group’s energy and creativity aim to boost brand awareness and position Asahi Super Dry in the market.
Check out the buzz on social media!
This partnership looks set to take off, with fans eagerly waiting to see how it unfolds!
