AtHeart is making waves ahead of their debut. The rookie K-pop girl group kicked off their promotional campaign with the release of individual profile images and concept films.
On July 14–15 KST, AtHeart dropped two versions of a twist concept film titled “heartbeat” on their social media. Members wear crowns, and their faces zoom closer to the camera in sync with a heartbeat—creating hype and intrigue among fans.
Following the films, individual profile pics rolled out. Each member is already turning heads globally, earning the label of “all-center-worthy” from fans.
AtHeart is set to officially debut on August 13 at 6 PM KST with their EP named “Plot Twist.” The group aims to express their dreams, beliefs, and emotions through this album. Their journey symbolizes a small wingbeat generating a massive wind, hinting at a new trend in K-pop.
Despite not officially debuting yet, AtHeart has gathered over 570,000 YouTube subscribers. Their pre-debut track “Good Girl,” released in May, raked in nearly 12.5 million views for both its music film and performance video.
AtHeart has also landed a significant Japanese advertising deal. This move further cements their status as a hot act to watch in 2025.
Stay tuned for more updates on this rising group!
