BLACKPINK is facing controversy over AI use in their new music video, “JUMP.” A behind-the-scenes video released on July 15 shows the real sets and live filming, easing concerns raised by critics.
Netizens praised the production team’s hard work, stating the footage clarifies previous misunderstandings related to AI usage. Fans are rallying behind BLACKPINK, highlighting the authenticity of the video.
Soon after, Jennie and Jisoo shared pre-production snippets on Instagram, creating buzz around the project. It’s expected that Lisa and Rosé will follow suit with their posts shortly.
“This shows real dedication!” said one fan responding to the footage.
Check out the excitement below:
You can watch the official music video here:
BLACKPINK – JUMP
Fans and viewers can’t get enough of the drama, providing varied reactions across social media:
“No AI here, just talent!” – @eleven_digits
BLACKPINK continues to dominate the K-Pop scene, and with “JUMP” gaining traction, the excitement is just beginning!
