BLACKPINK is facing backlash over their latest “JUMP” music video released July 11. Fans slammed the video for feeling rushed and missing the group’s signature polish.
The main issue? Alleged use of generative AI in the video’s production. Viewers pointed out a lack of choreography and guessed the video dropped before final edits.
Critics blamed a new direction team and called the visuals disconnected from BLACKPINK’s usual style.
Soon after, behind-the-scenes footage surfaced on July 15. Instead of calming fans, it added fuel to the fire. The clip showed real sets, physical props, and live filming with the members.
Some fans say this proves AI was not involved and highlights the crew’s hard work. Others remain skeptical.
oh but i thought the mv was ai?
— ☆ (@khiawings) July 16, 2025
Oh but I thought they said this was AI
— THE SADIA (@ireneslisa) July 16, 2025
IS THIS AI Y’ALL?
— BLACKPINK BLINK UNION (@BBU_BLACKPINK) July 16, 2025
and just like that they ended the ai allegations
— ّ (@geokonic__) July 16, 2025
YG Entertainment has not yet commented on whether AI was used in the “JUMP” music video. The debate continues as fans dissect every frame.
