BE:LIFT LAB is launching a global search for the next generation of K-pop stars. The agency behind ENHYPEN and ILLIT announced its new boy group audition project on July 11.
The audition, called ‘2025 BE:LIFT LAB BOY GROUP AUDITION: ON THE WAY,’ aims to uncover talent worldwide.
Instead of typical city auditions, BE:LIFT LAB will visit candidates who pass initial online screenings for second-round evaluations. The slogan is “No matter where you are.” This shows their commitment to finding K-pop talent across the globe.
Open to boys born between 2007 and 2014, applicants can showcase their skills in vocals, rap, dance, or music production. The online submission period opened at 6 PM KST on July 11 and runs until December 31, 2025, at the official audition website.
BE:LIFT LAB is pioneering K-pop’s global expansion. Last year, ENHYPEN sold over 5.45 million albums and became the fastest foreign act to headline a stadium in Japan. ILLIT made waves by entering the ‘Billboard Hot 100’ and the UK’s ‘Official Singles Top 100’ with their debut single.
As K-pop continues to rise internationally, BE:LIFT LAB is keen on finding the next stars who will lead this wave.
