Top actress Jun Ji Hyun is facing massive backlash in China after a single line from her new K-Drama Polaris ignited controversy.
In the drama, her character asks, “Why does China prefer war? A nuclear bomb could fall on the border area.” This line has sparked outrage among Chinese netizens, who accuse her of “insulting China.”
The fallout is already impacting her career. A Chinese fashion brand canceled a planned advertisement shoot with Jun Ji Hyun set for September 25 due to the uproar.
Reports indicate that the situation is escalating. Boycott movements are circulating online, and multiple Chinese advertisements featuring Jun Ji Hyun—including cosmetics and watch campaigns—have been reportedly suspended.
What started as one scripted line has turned into a significant controversy, putting Jun Ji Hyun’s future endorsements in China at serious risk.
