BTS tops June 2025 Star Brand Reputation Rankings!
BTS has secured the number one position in the June 2025 Star Brand Reputation Rankings, demonstrating their continued dominance in the entertainment sector.
The Korea Corporate Reputation Research Institute released the data on June 29. BTS led the pack, followed by trot sensation Lim Young-woong in second and actor So Ji-sub in third.
The brand reputation index tracks online consumer behaviors, evaluating public perception through engagement, media coverage, and popularity.
In the complete June rankings, BTS claimed the top spot. Lim Young-woong and So Ji-sub rounded out the top three. Football star Son Heung-min, BIGBANG, SEVENTEEN, BLACKPINK, and Yoo Jae-suk are among those who made the list.
Koo Chang-hwan, Director of the Institute, noted, “The BTS brand took first place by giving their fans, ARMY, a gift of complete group activity announcements. Lim Young-woong maintained second with strong support from his fandom. So Ji-sub rose to third due to increasing global attention toward his recent drama.”
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