BTS V faces backlash over Coca-Cola ambassadorship amid Gaza boycott
BTS’ V is under fire after being named the new ambassador for Coca-Cola. The announcement sparked controversy because Coca-Cola is listed on the BDS (Boycott, Divest, and Sanction) campaign amid the Gaza genocide.
This follows recent criticism of fellow BTS member Jungkook, who was spotted with Starbucks, another BDS-listed brand.
While Korean fans praised V’s collaboration, international fans are split. Many called him out for endorsing a brand accused of supporting Israel’s occupation, especially since V wore a “save children in Gaza” bracelet in the campaign shoot.
Fans begged V to “educate yourself, cancel the endorsement & stand with humanity,” linking Coca-Cola’s boycott endorsements to his ambassadorship.
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“@BDSmovement endorses the boycott of Coca-Cola to pressure the company to end its complicity in Israel’s illegal occupation, apartheid & genocide in Palestine.”
— nana⁷(rt pinned!) (@lilyoongid2)
Some netizens defended V, pointing out that Coca-Cola Korea is an independent brand by LG H&H, not a Coca-Cola USA subsidiary.
“V has been officially announced as the new brand ambassador for Coca-Cola Korea in the Coke Zero campaign #BestCokeEver
An independent brand by LG H&H, and not a subsidiary of Coca-Cola USA.”
— 𝑾𝒊𝒏𝒕𝒆𝒓 ♱ (@siakthv)
Still, others argue V should be held accountable like other idols criticized for promoting Coca-Cola.
The situation is heating up as the global boycott gains traction. Fans and netizens continue monitoring V’s next move.
