V is kicking off a new advertising chapter as the new face of Coca-Cola and Coca-Cola Zero in Korea.
The news dropped on July 31 KST when several magazines caught up with V for a fresh photoshoot and interview.
He’s officially replacing NewJeans as the brand ambassador.
The photos show V channeling cool, casual vibes, fitting the classic Coke image yet with his own unique flair.
This marks a high-profile endorsement for V, who continuously expands his reach beyond BTS activities.
Fans and ad watchers alike are keeping eyes on his next moves with Coke.