TWICE is facing a surprising label from Circle Chart’s Director Steve Choi. He pointed out that TWICE might be the last girl group thriving mainly on their fandom’s support, not broad public appeal.
Choi analyzed girl group comebacks and chart data. He said groups with high streaming numbers are “public-type” idols, meaning they’ve captured general listeners. Groups with strong album sales but lower streams fall into the “fandom-type” category. Usually, these are male groups. But TWICE stands out as the only girl group classified as “fandom-type.”
Steve Choi:
“TWICE is the only [girl group] to be classified as a ‘fandom-type’ idol.”
TWICE’s career has had its ups and downs on music charts. Still, Choi noted their album sales remain strong.
Steve Choi:
“During their long career, there were lulls in their music chart performance, but we can say that TWICE is the history of K-Pop and legendary.”
The industry is shifting. The line between fandom-type and public-type idols is blurring. Many groups are now “complete idols,” scoring high in both streams and album sales. Female groups are gaining more popularity worldwide as part of this trend.
TWICE remains a case study of fandom power. Despite the rise of complete idols, their success relies heavily on a loyal fanbase.
Steve Choi:
“TWICE’s indexes are still looking very good.”
TWICE’s status proves fandoms still matter deeply in K-pop’s fast-changing landscape.
