KARD is facing backlash over their new comeback artwork, which Korean netizens call vulgar and inappropriate.
The group dropped a spoiler image teasing their upcoming “Touch” MV on June 26, 2025. The artwork shows a man and woman posing closely with the phrase “If you like what you see, then I got what you need,” hinting at the song’s lyrics.
While international fans praised the sexy, provocative vibe as classic KARD, many Korean fans criticized the poster’s heavy sexual imagery. Comments slammed the image as “low-class,” “disgusting,” and “looking like a porn screenshot.”
“And this is supposed to be cool? Hot? A photo that makes you want to listen to the song? All I see is a woman’s butt. F***, is this really an album photo? It just looks like a screenshot from porn. There’s no aesthetic sense—it’s just packed with sexuality, and it’s really gross. I don’t think KARD’s earlier songs were like this.”
— Korean netizen on Twitter“It’s so low-class and vulgar—it just looks cheap.”
— Korean netizen on Twitter“It’s extremely dirty and disgusting. I report it for sexual content every time I see it. I don’t get why they’re promoting with such sexual content.”
— Korean netizen on Twitter“I f***ing hate it.”
— Korean netizen on Twitter“Just… lame….”
— Korean netizen on Twitter“WTF is this?”
— Korean netizen on Twitter
International fans fired back, saying KARD’s mature, sexy image has been part of their identity since debut. Some argued the backlash is rooted in jealousy or confusion after the debut of the co-ed group ALLDAY PROJECT.
“people: this is too sexy i don’t like it :/ meanwhile, kard since pre-debut:”
— International fan on Twitter“It became a hit because some knetz are woke with coed group after a new group debuting and they paid attention to every kard detail as if they following and supporting since the beginning (I bet) Suddenly.. they be hatin’ while doing zero research on their target audiences”
— International fan on Twitter“I’m sure it’s because there’s a woman in underwear that has those KR qts offended. A man in boxers is never a problem.”
— International fan on Twitter“’debut adults’ this ‘debut adults’ that but when adult idols do some adult shit y’all get mad????? like bffr”
— International fan on Twitter
The controversy is heating up as KARD prepares for their comeback on July 2, 2025, at 6 PM KST. Monitor updates as reactions pour in from both Korean and global fans.
