NewJeans is facing controversy. The group is reportedly attempting to sign a direct contract with global luxury watch brand Omega. This news comes after reports of an ongoing dispute with their agency, ADOR.
The controversy began on June 18, when sources revealed that a manager affiliated with ADOR, Manager A, shared that NewJeans wanted to enter into a two-party agreement with Omega. This decision follows NewJeans’ assertion that their contract with ADOR was terminated as of May 29.
“NewJeans communicated to the brand their intention to proceed with the advertising contracts that were signed prior to the termination of the exclusive contract, as originally agreed,” Manager A said.
This statement has raised eyebrows. It suggests that NewJeans is trying to bypass ADOR and deal directly with advertisers.
The drama doesn’t stop there. NewJeans also attempted to connect with other luxury brands through another former ADOR manager, Manager B.
In response to these actions, ADOR is taking decisive steps. Manager A, who engaged with Omega outside the company, has been placed on standby leave. ADOR has warned Omega that direct contracts with artists may violate exclusive terms and has reiterated that all advertising arrangements must go through them.
Here’s a look at the situation:
Industry watchers are monitoring the situation closely. This will be interesting to see unfold!
