TWICE faces debate over Billboard success amid “KPop Demon Hunters” soundtrack buzz
TWICE is stirring controversy as netizens argue whether their unexpected Billboard Hot 100 surge is completely organic. The group, now celebrating their 10th year, has two songs steadily climbing the charts. “Takedown” set a new 2025 record for Korean artists with six consecutive weeks on the Hot 100.
The uproar began after a viral TheQoo post with 50,000+ views questioned if the recent success is boosted by their involvement in the Netflix KPop Demon Hunters soundtrack. Some say it’s unfair to credit the show and dismiss TWICE’s long-term global clout.
Others argue the timing of the movie’s release and the comeback gave the group extra visibility. Fans remain divided, with many praising TWICE’s lasting appeal overseas.
“I wasn’t really into TWICE’s music before, but I’ve actually been enjoying these two songs. I hope TWICE keeps getting great tracks in the future.”
“TWICE has always been popular overseas. The only reason their results feel so huge this time is because you can really see the numbers. Saying it’s just because of ‘KDH push’ shows you don’t know anything.”
“I’ll always support TWICE!!! I hope they keep doing well for a long, long time.”
“Did their comeback song also make it into the Hot 100? Is that the song they’re talking about? That’s amazing.”
“Because of ‘Strategy,’ I didn’t really check out TWICE’s music before. But now I find myself listening again.”
The debate is ongoing as TWICE rides the wave of new records and global recognition, splitting opinions on whether external factors or pure fan power drive their recent success.
