Lee Hyori is back in the spotlight—and still packing serious financial power.
On the June 6, 2025, broadcast of 20th Century Hit Song, MC Kim Heechul dropped a bombshell about Lee Hyori’s comeback earnings.
He called her an “all-rounder,” saying it was an understatement. Lee Hyori returned to commercial advertising after an 11-year break. Since July 2023, she pulled in an eye-popping ₩4.20 billion KRW (about $3.09 million USD) from brand deals.
Kim Heechul revealed:
“Lee Hyori earned ₩4.20 billion KRW right after announcing her comeback to commercials.”
Even in her 40s, Hyori’s star power hasn’t faded. She was once crowned “CF Queen” and “#1 Brand Power” during her early 2000s peak. Now, without frequent public appearances, she’s still commanding top dollar and brand attention.
Lee Hyori’s comeback is proving money talks louder than ever.
