G-Dragon is facing backlash over his recent advertisement video for AI company WRTN AI.
Instead of a high-budget commercial, G-Dragon took a laid-back approach — a casual selfie video, unscripted and spontaneous.
Netizens are split. Some fans praised it as clever marketing, calling the raw style refreshing. Others slammed the ad, saying it made them never want to use the product.
A netizen commented:
“I hate this ad. Thanks to it, I’ll never use that [product] for the rest of my life. I’d rather see ads like ‘How would you raise this child?’ or something about concubines/queens — I prefer those. That’s how much I hate it. F***.”
Supporters fired back:
“I thought the ad was fresh and nice. You’re the one who’s more bizarre for leaving a hate comment.”
“What’s so bizarre about it? It was clearly intentional — you just don’t get the ad. Even the advertisers probably didn’t expect ‘WRTN’ to become this memorable to the public from just one G-Dragon ad.”
The impact was undeniable. Before the ad aired, the WRTN app wasn’t in the App Store’s top 100. Afterward, it jumped to 13th place.
One fan noted:
“The fact is, thanks to G-Dragon, the ad had an insane impact. … calling a simple video of a person talking ‘bizarre’ and spamming hate comments — now that’s what’s truly bizarre, lol.”
Fans continue debating the effectiveness of G-Dragon’s unique promo style as the controversy gains traction online.
