Cha Eun Woo and Go Yoon Jung captivate audiences with their undeniable chemistry in a newly released campaign film. This collaboration marks their first advertisement together.
The film, directed by acclaimed filmmaker Yoo Kwang Hong, showcases refined aesthetics and emotional storytelling, allowing the two stars to shine. It evokes the ambiance of a romantic movie scene, centering on the keyword “name.” This concept explores the emotional significance behind calling someone by their name, transforming vague feelings into deeper connections.
Viewers are treated to powerful eye contact between the actors, which triggers various emotional interpretations. To enhance the film’s soft, minimal tone reminiscent of French cinema, a 16mm film camera was employed, giving the visuals a unique texture that differs from digital formats.
The campaign film is set to premiere on May 13 at 10 AM KST on the Marithé et François Girbaud YouTube channel in both 15-second and 30-second versions. Additionally, it will be featured on diverse platforms such as TV commercials, Netflix, and public displays along Dosan-daero, as well as in subway stations and on Korean Air in-flight entertainment.