Cha Eun Woo and Go Yoon Jung have captivated audiences with their undeniable chemistry in a newly released campaign film, marking their first collaboration for an advertisement.
Directed by renowned filmmaker Yoo Kwang Hong, the campaign explores the emotional significance of calling someone by their name, portraying the moment when vague feelings deepen into something profound. The film’s cinematic visuals evoke the warmth of a romantic movie scene.
To achieve a soft and minimal French mood, the production used a 16mm film camera, lending a unique texture and sentiment that digital visuals often lack. The result is a lyrical and emotionally resonant short film.
The campaign film will premiere on May 13 at 10 AM KST on the Marithé et François Girbaud YouTube channel, available in 15-second and 30-second versions. It will also air on TV commercials, Netflix, public displays along Dosan-daero, subway stations, and Korean Air in-flight entertainment.