IVE is facing backlash over alleged anti-Japanese sentiment in their new “Secret, Cupid” trailer video.
Japanese media and netizens took issue with the release date—August 8—one day before the Nagasaki atomic bombing anniversary on August 9, 1945. The group’s sole Japanese member, Rei, wore a shirt with “I’m sorry” printed on it, sparking claims it referenced Japan’s WWII war guilt.
The video also showed members burning paper cranes, a peace symbol in Japan. Some interpreted this as an anti-Japanese gesture.
Anti-Korean YouTubers joined the controversy, criticizing IVE. Korean netizens pushed back hard, arguing paper cranes symbolize love in Korea and that Rei’s shirt is branded, not political.
The video director responded on social media:
The scene of the burning paper cranes, a symbol of love, was needed to express the concept of ‘evil cupid’ interfering with the lovers. It has no other meaning! Peace!
K-netizens remain skeptical, flooding discussions with comments like:
- “Isn’t this being a bit too delusional and self-conscious?”
- “Look at how bad your mindset is. We’re not like you guys.”
- “You guys might have meaning for paper cranes, but we fold them when in love. How is burning paper cranes anti-Japanese sentiment?”
The video stirred over 18,000 comments as of today, with netizens on both sides fiercely debating the intentions behind the visuals. No official statement from IVE or Starship Entertainment yet.
